If you run a small shop, you already know the problem: Instagram wants you to post often, and most days you don't have the time, or the photo, to do it. We built this feature so that part of the work doesn't have to fall on you alone.
Sinan can now draft Instagram posts using your own brand's photos. It looks at what you already have, the photos you've uploaded of your products, your packaging, your shop, and puts together a post from them: an image and the caption to go with it. If you don't have a photo on hand for what you want to post about, Sinan will create one itself.
You still approve every post
This works the same way everything else Sinan drafts for you does: nothing goes live until you've seen it and said yes. The post sits waiting for your approval, exactly like a reply to a customer or a campaign message would. You can approve it as is, ask for changes, or decide not to post it at all. Sinan never publishes on its own.
That matters because a post that goes out under your shop's name is a decision, not a task to automate away quietly. A photo that doesn't look like your brand, a caption that gets the tone wrong, a product that's actually out of stock, these are the kinds of mistakes that are easy to make and awkward to walk back once they're public. Keeping the approval step means you catch that before anyone else sees it, not after.
Why this is useful, not just convenient
The honest reason most small shops don't post consistently on Instagram isn't lack of interest, it's lack of time to sit down, pick a photo, write something, and publish it. Sinan drafting the post for you doesn't remove the judgment call, it removes the blank page. You open the draft, you look at the photo and the caption, and you decide: good to go, needs a tweak, or skip it. That's a much smaller task than starting from nothing.
It also means posts can happen on days you wouldn't otherwise have gotten to it. If Sinan notices something worth posting about, a new product, a restock, something customers have been asking about, it can put a draft together without waiting for you to think of it first.
What's different about the connection itself
Separately from the drafting feature, we also fixed something behind the scenes: the connection between Sinan and your Instagram account now renews itself automatically. Before this, that connection could expire without warning, which meant Instagram posting could quietly stop working until someone noticed and reconnected it. Now it renews on its own, so you don't have to keep an eye on it or find out it broke by noticing nothing had posted in a while.
What this doesn't do
Sinan doesn't decide on its own what your shop's visual identity should be beyond the photos you've given it, and it doesn't post without your approval, full stop. If you want a specific angle, a particular product pushed, or a tone that's different from what Sinan drafted, you tell it, the same as you would with any other draft it prepares for you. This is a starting point for your Instagram presence, not a replacement for your judgment about what your shop should look like to the people following it.
We built this because the gap between "we should post more on Instagram" and actually doing it is almost always about time, not ideas. Removing the first draft from your to-do list, while keeping the final call yours, is the part we think actually helps.