Every shop has people it depends on who never see the storefront: the wholesaler, the packaging printer, the workshop that makes the thing you sell. Writing to them is part of running the shop. For most owners we talk to, it also happens late in the evening, after the customer messages are answered and the orders are packed.
Since 7 October, you can hand that work to Sinan. You give Sinan a task that involves your suppliers, and it prepares the emails. Then it stops. Each supplier email waits for your approval before it is sent.
What changed
Until now, Sinan's work faced your customers: answering them in the chat on your website, on WhatsApp and on your chat page, and helping you run the shop behind that. Your suppliers were outside what you could ask Sinan to do.
Now a task can include them. You describe what you need, Sinan does the writing, and you get emails that are ready to send. The part that changes for you is the blank page: you start from a draft instead of from nothing.
The part that does not change is who decides. No supplier email leaves without your OK. Not the first one, not a follow-up, not one Sinan thinks is routine.
Why every supplier email waits for you
We could have let Sinan send some of these on its own. We chose not to, for three reasons.
- An email can't be taken back. Once it is in your supplier's inbox, it has been read, forwarded or acted on. Our rule from the start has been that Sinan never acts alone on anything that can't be undone. A refund waits for your tap. A cancellation waits for your tap. An email to someone outside your shop belongs in the same group.
- Your supplier relationships are yours. Many of them were built over years, often on a first-name basis, sometimes with terms that were agreed on the phone and never written down. Sinan doesn't know all of that, and it shouldn't pretend to. You do. Reading the email before it goes is where that knowledge comes in.
- These emails can be about money. A message to a supplier can be the start of a commitment. At Sinan HQ, outbound messages and anything that involves spending wait for a person. Supplier emails sit on the same side of that line.
What this looks like for you
The work splits the way we think it should. Sinan does the part that takes time: turning your task into emails, one for each supplier involved. You do the part that takes judgment: looking at what is ready and deciding whether it goes.
That means a supplier task no longer has to wait until you have a free hour to write. It can be ready when you have two minutes to read. If something in a draft isn't right, it simply doesn't get your approval, and nothing has reached your supplier.
It also means you never have to wonder what Sinan said to someone on your behalf. If a supplier received an email from your shop through Sinan, it is because you approved it.
What this is not
We want to be precise about what shipped, because it is easy to read more into a feature than is there.
- Sinan prepares supplier emails as part of a task you give it. It does not decide on its own to contact your suppliers.
- Sinan does not send any supplier email without your approval. There is no setting in this change that turns that off.
- Approving an email sends that email. It doesn't approve anything else Sinan might prepare next.
If you have read our earlier post on giving Sinan a goal instead of a list of chores, this is the same idea pointed in a new direction. You say what you want done. Sinan does the work it can do safely by itself. Anything that leaves your shop and can't be undone comes back to you first.
Why we built it this way
The owners Sinan is built for run their shops with between one and twenty people, and often it's just one. In that kind of shop, the owner is also the buyer, the person who chases late deliveries and the one who writes the polite email about the wrong invoice. That work matters, and almost none of it needs to be written from scratch by the owner.
What it does need is the owner's name behind it. So that is the line we drew: Sinan writes, you approve, and only then does it go out. The autonomy is in the work, never in what is sent in your name.
If you already use Sinan, you can give it a supplier task now. If you don't yet, and your evenings look like the ones described at the top of this post, we would be glad to show you how it works.