Most shops we work with started as one person doing everything: answering messages, packing orders, writing the occasional promo. As a shop grows, that work naturally splits into departments, even if the business is still just one or two people wearing a lot of hats. We built Sinan to work the same way.
Starting today, Sinan sets up a small organization for your shop instead of acting as one general-purpose assistant. Each department gets its own agent in a real post: Sales & Leads, Customer Service, Orders & Fulfilment, and Marketing are live now. Each one focuses on its own job rather than trying to do a bit of everything.
Why split the work up
A single agent trying to handle a sales inquiry, a shipping question, and a campaign draft all at once tends to be mediocre at all three. Giving each job its own agent means the one answering a customer about an order actually knows the order process, and the one drafting a promotion isn't also trying to remember your return policy. It's the same reason a growing shop hires a specialist instead of asking the same person to do everything forever.
Sinan runs the company, not just the chat
These agents don't operate independently of each other. They coordinate through Sinan, which is now acting less like a single chat assistant and more like the person running your company day to day. Sinan routes work to the right department, keeps them working from the same information about your shop, and reports back to you on what's happening across all of them.
That reporting line matters. Sinan answers to you, and so does every agent underneath it. Nothing changes about the rule we've held since the start: no agent, including Sinan itself, hires another agent or takes a step that can't be undone — a refund, a cancellation, anything like that — without your approval first. Splitting the work into departments changes how the work gets organized. It doesn't change who's in charge of it.
Seeing it on your screen
To make that structure visible instead of invisible, we added Workforce screens to both the phone app and the computer version of Sinan. Open it and you'll see your departments laid out, which agent is working in each one, and what they're doing. It's meant to answer the question "who's handling what right now" the same way you'd glance at a staff schedule, except it's always current.
We're starting with four departments because those are the four jobs that came up over and over again across the shops we work with: getting back to leads, answering customers, keeping orders moving, and running marketing. We expect that list to grow as we learn what else shops need a dedicated agent for, but we'd rather add departments carefully, once we're confident each one earns its own post, than hand every shop a dozen agents on day one.
If you've been using Sinan as a single assistant, nothing about how you talk to it changes — you still just message Sinan. What's different is what happens behind that message: instead of one assistant trying to be good at everything, you now have a small team, organized the way a real team would be, with Sinan making sure they're working from the same page and checking back with you before anything consequential happens.